Company Background
   
 
 
WITCO (India) Private Limited was founded in 1951 by the late Mr. M.P.C. Mohamed, one of the pioneers of the Plastic industry in Chennai. The company started its operations in George Town with a primary activity of wholesale and retail sales of travel goods and accessories.
   
 
 
To be India's leading retailer in travel requisites in the premium segment.
   
 
 
To spur the joy of travelling by recommending and offering the best brands of luggage and accessories,complemented by insightful and timely travel guidance.
   
 
 
Step out of WITCO with the complete confidence of having purchased the most convenient and elegant product.
   
 
 
WITCO is now a specialty multi-brand retail chain with expertise in travel luggage needs and accessories.
   
 
 
The company has a total of 17 outlets in Chennai, Bangalore, Kochi and Calicut.
   
 
 
Customer convenience and product presentation was the foremost consideration in the design of the stores.
   
 
 
The store houses internationally renowned premium travel brands like Samsonite, VIP, Delsey , American Tourister and Giordano.
   
 
 
Unparalleled luxurious shopping for people on the move Customer-centric layout Customer-friendly deals and offers 10-hour service centre 36 hours cooling period in case the customer wants to exchange the luggage purchased Charts with dimensions of luggage as required by popular airlines around the world displayed for the customers’ benefit.
   
 
 
Market leader in Chennai in the premium travel luggage category with 60% market share.
   
 
 
The company employs over 150 dedicated staff for its in-store and administrative work.
   
 
  Rubecon Communications for advertising.
Totus Consulting for HR Systems and training.
Media Direction for media planning and buying.
IRMC for Retail Pro store management system.
SRS Chartered Accountant's for financial management audit.
IMRB International for market research.
Ramms India for visual merchandising.
KSA Technopack for expansion strategy.
   
 
 

WITCO is the No.1 retailer of Samsonite in India. WITCO is the No.1 retailer for VIP luggage in South India.

WITCO's outdoor campaign for luggage won the Silver in the Advertising Club Chennai Awards in 2003.

Founder Member of RAI (Retailers Association of India)

   
 
 
Participation in various charitable causes and support to the needy sections of the society on a sustained and committed basis in association with agencies like OXFAM, CRY and Chennai Traffic Police Department.
   
 
 

“Unparalleled luxurious shopping experience for people on the move” is what Witco wanted to promise each and every customer. And to accomplish its mission, uniquely conceptualised Travel Stores entered the Indian scenario.

Customer convenience and product presentation were the foremost considerations when these stores were designed. A relaxed ambience where the merchandise is displayed to attract the customer’s interest has been achieved through planned efforts by the company. And by paying attention to the minutest of details, ultimate customer satisfaction is assured.

The shopping experience at Witco Luggage and Travel Accessories Stores begins right on the street, with clutter-breaking Witco branding in black and white. This impressive branding stands apart in any landscape. Presenting an arresting façade, these store frontages set the tone for the premium experience that awaits inside.

Bound seamlessly, yet having their own space in the store are the different product categories like Luggage, Ladies Handbags, Backpacks, Executive Bags and Accessories. The open format arrangement achieves this integration through gradual transitions from one section to another.

Showcasing of different brands of luggage is done in groupings across clusters in the main display area, enabling the customer to view, touch and feel the products himself. The end result is a customer satisfied with having made a wise purchase.

A distinct signature image is created through lighting, merchandisers, colour palette, theme, graphics and distinctive product display. Strategically placed mirrors make for a spacious feel, and more importantly, let the customers choose the luggage that suits them best.

Value-added services include the service centre that takes care of luggage maintenance and cooling off periods of 36 hours to provide for exchange of luggage by the customer. These consolidate the commitment of Witco in providing service on par with international standards.

Hands-on knowledge of international regulations and stipulations, dimensions of luggage permitted by popular airlines around the world, means to weigh and measure the luggage chosen, reaffirm and reinforce the fair dealing principle of Witco.

   
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