“Unparalleled luxurious shopping experience for people on the move” is what Witco wanted to promise each and every customer. And to accomplish its mission, uniquely conceptualised Travel Stores entered the Indian scenario.
Customer convenience and product presentation were the foremost considerations when these stores were designed. A relaxed ambience where the merchandise is displayed to attract the customer’s interest has been achieved through planned efforts by the company. And by paying attention to the minutest of details, ultimate customer satisfaction is assured.
The shopping experience at Witco Luggage and Travel Accessories Stores begins right on the
street, with clutter-breaking Witco branding in black and white. This impressive branding
stands apart in any landscape. Presenting an arresting façade, these store frontages set the
tone for the premium experience that awaits inside.
Bound seamlessly, yet having their own space in the store are the different product categories
like Luggage, Ladies Handbags, Backpacks, Executive Bags and Accessories. The open format
arrangement achieves this integration through gradual transitions from one section to
another.
Showcasing of different brands of luggage is done in groupings across clusters in the main
display area, enabling the customer to view, touch and feel the products himself. The end result is a customer satisfied with having made a wise purchase.
A distinct signature image is created through lighting, merchandisers, colour palette, theme,
graphics and distinctive product display. Strategically placed mirrors make for a spacious feel, and more importantly, let the customers choose the luggage that suits them best.
Value-added services include the service centre that takes care of luggage maintenance and
cooling off periods of 36 hours to provide for exchange of luggage by the customer. These
consolidate the commitment of Witco in providing service on par with international standards.
Hands-on knowledge of international regulations and stipulations, dimensions of luggage
permitted by popular airlines around the world, means to weigh and measure the luggage
chosen, reaffirm and reinforce the fair dealing principle of Witco. |
