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Company Background |
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History |
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Witco was founded in 1951 by the late Mr. M.P.C. Mohamed, one of the pioneers of the Plastic industry in Chennai. The firm was established in George Town, Madras with primary activity being wholesale and retail sales of travel goods and accessories. West India Plastic Trading Co was also the first manufacturer of hand crafted luggage and gradually transformed into a trusted retailer of repute. |
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Witco Today |
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A retail chain with 9 outlets in Chennai and Bangalore, Witco is a specialty multi brand retail chain showcasing premium luggage, apparel and accessories. With the collection of trend setting brands from across the world under one roof, in a manner Witco defines the Style of what a traveller carries and wears. |
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Vision |
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To be India's leading retailer in travel requisites in the premium segment. |
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Mission |
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To redefine Travel in Style, by recommending and offering products that are truly best in its class for the daily commuter to the international traveller. |
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Product Portfolio |
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The Witco premium portfolio includes Men's apparel, Luggage, Travel Bags, Laptop Bags, Executive Bags, Backpacks, School Bags, Hand Bags and Accessories. |
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Brands |
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The store houses internationally renowned premium brands like Samsonite, Kipling, Rimowa, VIP, Jansport, Giordano, Delsey, American Tourister, Fiorelli, Jang, Blue & Blues, Wills Lifestyle, Arrow, Indian Terrain, Louis Phillipe, Basics and Switcher. |
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Store Format & Design |
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Customer convenience and product presentation are the foremost consideration in the design of the stores. Well lit, aesthetically designed and clutter free interiors provide a great ambience for customers. |
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Quality Policy / Statement |
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Step out of WITCO with the complete confidence of having purchased the most reliable yet fashionable products. |
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Customer Service |
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Unparalleled luxurious shopping for people on the move
Customer-friendly deals and offers
10-hour service centre
7 days cooling period for customer exchanges
Charts detailing international airline luggage dimension rules
Free customisation of apparel
Next day door delivery
Well informed, polite and non intrusive retail staff
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Milestones |
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Witco is the Market leader in Chennai in the premium travel luggage category with 60% market share
Witco is the No.1 retailer of Samsonite in India and the No.1 retailer for VIP luggage in South India
Witco's outdoor campaign for luggage won the Silver in the Advertising Club Chennai Awards in 2003
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Employees |
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A team of more than 100 service focused employees constantly create higher levels in customer satisfaction. |
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Consultants |
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Witco engages the best breed of consultants to ensure quality and professionalism in all facets of the retail organisation - Rubecon Communications for advertising
Totus Consulting for HR Systems and training
Media Direction for media planning and buying
IRMC for Retail Pro store management system
IMRB International for market research
KSA Technopak for expansion strategy
Ogilvy for corporate communications
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Corporate Social Responsibility |
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Witco participates in various charitable causes and environmental / societal issues on a sustained and committed basis in association with agencies like OXFAM, CRY, and Alpha to Omega and Chennai Traffic Police Department. |
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Corporate Office |
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